Google My Business Tips for Your Practice!
Google My Business (GMB) is a free online marketing tool that allows businesses to manage their online presence across Google, including through Google Search and Google Maps. This tool needs to be harnessed by a variety of agencies — including behavioral health agencies and individual therapists — to be accessed by a wider audience of individuals and potential clients.
Checkpoint EHR understands how important it is to take advantage of this platform and optimize a business’ GMB profile to reach potential clients and improve your search engine rankings. In addition to utilizing our in-house three-in-one electronic health records (EHR) software, health practices can also benefit from following our tips for improving their organic GMB marketing efforts. Learn more about how you can take advantage of key elements of a GMB profile below!
Complete Your Profile Information
Make sure your practice’s GMB profile includes all relevant information, such as your behavioral health agency’s name, address, phone number, website, and hours of operation; this information should match the information on your website. From a client’s standpoint, being able to quickly and easily contact your agency from a major search engine like Google makes it easier to ask questions and seek care.
Add High-Quality Photos
Photos can have a significant impact on your GMB profile listing, and it can confirm to potential clients that they are looking at the right business. Adding high-quality photos of your behavioral health agency — including the exterior, interior, and team members — can also indirectly make your listing more professional and trustworthy as someone looks at it online.
Encourage and Respond to Reviews
Online reviews can play a big role in organically improving your GMB ranking and getting your agency more inquiries. Checkpoint EHR recommends encouraging your clients to share their experiences online through GMB and responding to reviews as a business after they are posted. Being respectfully active through Google shows responsiveness, attentiveness, and a willingness to be engaged in the service you provide clients. Keep in mind your practice can also respond to negative feedback by turning it into a positive experience.
Use Posts to Promote Your Agency
GMB posts allow your agency to share news, updates, and changes with potential clients. You can increase your online presence by using the posts feature to showcase new special events, service changes, company updates, behavioral health resources, and the like.
Monitor and Track Insights
Did you know GMB provides insights into how your profile listing is performing? Checking your agency’s listing regularly can provide available information on how many people have viewed your profile and how they interacted with your listing. It’s important to use this data to understand what is working and what can be improved with your business.
Get More Resources With Checkpoint EHR
There is nothing better than using free online resources to reach more potential clients and grow your agency. In addition to following the above tips, you can also partner with Checkpoint EHR to receive a full software system to manage your patient health records. Our mission is to provide an easy-to-integrate tools that allows for hands-free billing, free unlimited users, and several other useful features. As a beahviroal health agency or individual therapist, it’s important to protect patients records.
Let us help you make the most of your resources — contact Checkpoint EHR today!